ABOUT ZINGRI
Built around the everyday pan.
ZINGRI is a small spice brand with a simple intention: to make the spices used most often feel considered, calm and easy to reach for.
THE STORY
The name, the colour, the range.
The name and the look borrow from the deep, warm maroon of a heritage Kashmiri chilli pouch — a colour that belongs in an Indian kitchen rather than a design studio. Cream, antique gold and a fine arch line keep the rest quiet.
The first range is deliberately short: garlic, onion and ginger, finely ground and packed in a 100 g jar and a 250 g pouch. [TO CONFIRM: brand origin and the story behind the name.]
Every label carries the spice name in English and Hindi, one illustration and the same small line of type. There are no claims on the pack beyond what is inside it. [TO CONFIRM: ingredient and sourcing details.]
Draft copy. Items marked [TO CONFIRM] still need your sign-off before launch.
THE VISUAL SYSTEM
A quiet palette, set in three faces.
PALETTE
Kashmiri Chilli Maroon
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Primary field
Warm Cream
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Panels and type
Antique Gold
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Rules and accents
Saffron
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Tiny accents only
Leaf Olive
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Illustration leaves
Deep Brown
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Body text
Cream Tint
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Page background
No black, grey or pure white. Shadows are brown-tinted, and the palette never switches to a dark mode.
TYPE
Zingri
Rozha One · wordmark and spice names
लहसुन · प्याज़ · अदरक
Tiro Devanagari Hindi · Hindi names
Finely ground, made for the everyday.
Barlow Condensed · body and labels
Rozha One for the wordmark and spice names. Tiro Devanagari Hindi for the Hindi names. Barlow Condensed for everything else.
Hindi names must be proofread by a native Hindi speaker before print.
ENQUIRIES
Bring ZINGRI into your kitchen.
Home cooks, retailers, restaurants and distributors are all welcome to write to us.